Ashley Meets Steve Madden! - Very Ashley

Ashley Meets Steve Madden!

Ashley Jefferson and Shoe Icon Steve Madden together at the MAGIC trade show in Las Vegas


I traveled to Las Vegas for business a couple of weeks ago for MAGIC. (MAGIC is a semi-annual convention that gathers all the fashion industry together to buy clothes for their stores.) While there, I had the opportunity to meet with FOOTWEAR ICON, STEVE MADDEN! He, his team, and I sat down and discussed how Very Ashley and Steve Madden could partner together to bring their new apparel line to Very Ashley.

Just a little background: In 2019, Steve Madden acquired BB Dakota, a California-based contemporary women's apparel company known for quality clothing and stylish classics. (Click Here to read more about the acquisition.)  Today, it seems that Steve Madden has slightly revamped the line, giving it their special touch of style and flair, yet still keeping it well within the realm of classic sophistication and femininity.

Together, my point person, Amanda, and I sifted through the entire line and pulled the absolute best items for the Very Ashley customer. And after all was said and done, I'm so excited to be able to announce that Steve Madden apparel will be delivered to Very Ashley in August 2023! I'm certain that you all will love the sleek lines, satin finishes, patterns, and elegance of the items we selected. And I can't wait to show them all to you!

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